For the Watches & Wonders 2025 exhibition in Geneva, Jaeger-LeCoultre presented an immersive experience centered around its iconic Reverso model, retracing its entire emblematic history and combining historical heritage, innovation, and visual staging within the framework of a redesigned booth.
Alongside SUPERBIEN, I played a major role in the AI visual creation of the film. This was a project that took several months, during which I was one of the main contributors to the production of images and sequences generated by artificial intelligence.
My role consisted of :
- Massive AI generation : approximately ~6,700 images created, of which ~850 were used, and ~1,150 video sequences generated, of which ~120 were included in the final edit.
- Carrying out extensive retouching and correction of AI outputs to ensure the visual consistency and aesthetic quality expected by the brand.
- Creation and implementation of a parametric preset for automatic upscaling of all AI-generated videos to 4K.
This project marks a fusion of luxury, technology, and visual poetry, embodying the vision of SUPERBIEN and the timeless heritage of Jaeger-LeCoultre.
Alongside SUPERBIEN, I played a major role in the AI visual creation of the film. This was a project that took several months, during which I was one of the main contributors to the production of images and sequences generated by artificial intelligence.
My role consisted of :
- Massive AI generation : approximately ~6,700 images created, of which ~850 were used, and ~1,150 video sequences generated, of which ~120 were included in the final edit.
- Carrying out extensive retouching and correction of AI outputs to ensure the visual consistency and aesthetic quality expected by the brand.
- Creation and implementation of a parametric preset for automatic upscaling of all AI-generated videos to 4K.
This project marks a fusion of luxury, technology, and visual poetry, embodying the vision of SUPERBIEN and the timeless heritage of Jaeger-LeCoultre.
- MIDJOURNEY (PROMPT / REFERENCES / RECHERCHES)
- KREA.AI (FLUX / FLUX 1.1 PRO ULTRA)
- KREA.AI (RUNWAY / VEO2 / HAILUO / KLING 1.6)
- RUNWAY (GEN-3 ALPHA / GEN-3 ALPHA TURBO)
- TOPAZ VIDEO AI (UPSCALE 4K)
- KREA.AI (FLUX / FLUX 1.1 PRO ULTRA)
- KREA.AI (RUNWAY / VEO2 / HAILUO / KLING 1.6)
- RUNWAY (GEN-3 ALPHA / GEN-3 ALPHA TURBO)
- TOPAZ VIDEO AI (UPSCALE 4K)
