ANJAC IMMERSIVE SHOWROOM

Presented at an internal cosmetics innovation event, this project designed by SUPERBIEN offers an immersive and interactive experience in three different rooms. In one of them, the user became the very medium for the product demonstration. By applying Biodis+ cream to their arm, a detection system triggered a localized projection mapping, illustrating how the technology penetrates the epidermis and spreads its benefits layer by layer. I designed the entire 3D visual projected onto the arm, creating the models, textures, animation, and simulations in full CGI to accurately represent the different layers of the skin and the spread of the product. I also worked on the consistency between interactivity, light, and projection to ensure perfect integration between the 3D and physical mapping. A fusion of science, technology, and visual art, reflecting ANJAC's innovative approach and SUPERBIEN's immersive expertise.